Bad lighting driving customers out of restaurants

Category: Lighting

Nearly a third of Brits have walked out of a pub or eatery because the illumination turned them off, according to a June survey by utility npower, writes Lux Magazine.

The trade publication BigHospitality reported that 17 percent of the 1,500 respondents beat a retreat because the lighting was too bright, while 12 percent bolted for the opposite reason – the lights were too dim.

‘We can probably all think of an occasion that has been spoiled by a restaurant or bar not getting the ambience right and lighting is a crucial part of that,’ said npower’s head of customer service for small business, Rachel Vincent. ‘Our research shows how damaging bad lighting can be to the success of a business. For this reason, business owners need to think about more than just their menus or location. Ambience is vital to securing new customers and getting old ones to return.’

Read more on this story at Lux Magazine

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