Nearly a third of Brits have walked out of a pub or eatery because the illumination turned them off, according to a June survey by utility npower, writes Lux Magazine.
The trade publication BigHospitality reported that 17 percent of the 1,500 respondents beat a retreat because the lighting was too bright, while 12 percent bolted for the opposite reason – the lights were too dim.
‘We can probably all think of an occasion that has been spoiled by a restaurant or bar not getting the ambience right and lighting is a crucial part of that,’ said npower’s head of customer service for small business, Rachel Vincent. ‘Our research shows how damaging bad lighting can be to the success of a business. For this reason, business owners need to think about more than just their menus or location. Ambience is vital to securing new customers and getting old ones to return.’