Retail: Choosing the right lighting for your store

Category: Lighting
Retail: Choosing the right lighting for your store

We believe that lighting can change the way customers see you.

Choosing the right fitting, light levels and colour temperatures can be tricky business with so many options available on the market, however, these elements are crucial to master. Especially when sales rely on compelling displays and dynamic store experiences to attract customers to key merchandise.

So, what do you need to consider when choosing the right light for your store?

Colour

Warm white light

Warm lighting produces a yellow tinge which creates a relaxing and inviting atmosphere, making a space seem cosy. Warm light is popular for applications that require dim, mood lighting. It’s recommended for spaces of low engagement and where less attention to detail is required.

Cool white light

Cool lighting makes fabrics vivid and surfaces sparkle because it reproduces accurate colour rendition of products. It has a functional feel, making a space seem bigger and brighter. Cool directional lighting is ideal to highlight product displays and guide customers around the store by creating a sensory pathway.

Daylight or natural Light

Daylight colour temperature lies at the brightest end of the spectrum and often produces a blue tinge that resembles icy colours. The light is the closest resemblance to daylight and accurately reproduces a great variety of colours and even distinguishes different colour shades. Store aesthetics will appear vivid and natural, even where no natural light is present.

Placement

Directional spot lighting

Directional lighting should highlight merchandise and key products, direct customers to the goods they need to see, and create a sensory pathway around the store.

Spot lighting is perfect for product and window displays.

Feature lighting

Feature lighting creates compelling showroom designs and can be customised to align with alternate applications. Striking pendants, light boxes and neon lighting all create impact and contrast to give your showroom a unique edge. Feature lighting is perfect for entrances, large spaces, displays and seating areas.

Linear lighting

Linear lighting is aesthetically pleasing and offers versatility to create unique designs whilst creating well balanced light levels throughout the space. This type of lighting is perfect for linear designs, shelving displays and showroom aisles.

The LED benefit

Modern LEDs can provide excellent colour rendition for a fraction of the energy use. If you’d like to chat to someone about your lighting needs, please do give us a call: 0844 880 2116.

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